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FinTech Capital

JustiFi Raises $4 Million In Additional Seed Funding

Minneapolis-based JustiFi, a company that provides a suite of embedded fintech tools for vertical SaaS platforms, has raised an additional $4 million in financing. The new figure brings the company's total seed haul to $10.6 million (after an initial seed round funding in December). The additional funding was led by Crosslink Capital with participation from Rally Ventures and Emergence Capital.

“SaaS companies that embrace fintech early gain an unfair advantage in their vertical," JustiFi Co-founder and CEO Joe Keeley said in a release. "And now you no longer need to take the time and money to do everything yourself. With JustiFi, you get industry-leading payment tech and expertise for a fraction of the cost of building your own.”

JustiFi's fintech tools provide SaaS companies assistance in managing payment transactions with the help of AI and machine learning to reduce fees and increase profit. The company says its client portfolio represents billions in annual payment processing.

In addition to the raises, JustiFi has made some significant hires recently including VP of Engineering Nick Halm (previously the Director of Engineering, Payments at Sezzle) and Director of Customer Success Rose Gumz (previously a leader in customer success at SportsEngine).

Alex Skjong
Alex oversees the content produced for BETA, Twin Cities Startup Week, and When he’s not writing or editing, there’s a good chance he’s enjoying a refreshing brew and explaining the merits of heavy metal (of which there are many).