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Seeing the Writing on the Social Wall: Emily Pritchard of The Social Lights

Emily Pritchard knew this whole social media thing was going to be a major deal, and that's why she bet big on the platforms early in their lifespans.

Now, as the CEO of The Social Lights, a fast-growing social media marketing agency in Minneapolis, Pritchard takes the entrepreneurial fire from her college days of building the company days and focuses it achieving bigger and bigger goals. 

How did she land clients in the early days of the business (and social media)? Can a brand presence on social media ever really be genuine? Pritchard talks about it all in this episode.

Read more about the CEO below.

Over the past decade, Emily disrupted the public’s preconceived notions of the social media industry and transformed it into a viable way to drive business. Emily Pritchard founded Minneapolis social media marketing agency The Social Lights in 2011, the same year she graduated from college. While her peers were applying for internships, Pritchard leaned into her belief in the significance of social media and seized the opportunity to build her own agency.

Built on a decade-long foundation of proven results, the social-first agency is flourishing as digital connection moves to the forefront of modern marketing. In 2021, Pritchard led her team to gain 12 new clients and in 2022, she added over half a dozen more. As proof of their continued success, The Social Lights was named one of the fastest-growing private companies in the US by Inc. in 2019 and 2022.

Emily is one of Twin Cities Business 2022 Notable Leaders in Marketing – an honor for outstanding marketing professionals who effectively connect brands with their audiences and the larger public. In previous years, Emily received industry and business accolades including a Eureka! Award, Deubener Award, an Ernst & Young Entrepreneur of the Year Finalist, and designation as one of Minneapolis/St. Paul Business Journal’s “Women in Business” honorees.

Outside of The Social Lights, Emily is dedicated to giving back by influencing the next generation of talent, serving as a mentor for Techstars and the Schulze School of Entrepreneurship at the University of St. Thomas, and as a guest lecturer for the Carlson School of Management at the University of Minnesota. She has previously spoken at premier social media, marketing, and leadership events including the Social Fresh X Conference, ACG Minnesota Women’s Leadership Series in partnership with Corvus North, Midwest Entrepreneurship Conference, Minnesota Marketing Summit, Ad2 Women’s Leadership Panel, and Women Entrepreneurs of Minnesota.
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