ReachLocal Acquires SMB:LIVE/ CloudProfile



via Smart Brief,

ReachLocal, Inc., a CA online marketing company, announced today that it has acquired SMB:LIVE corporation (aka Cloud Profile), a developer of digital presence and reputation management solutions for small- and medium-sized businesses (SMBs).

With the technology acquired through the SMB:LIVE acquisition, ReachLocal is developing a digital presence and reputation management solution designed to enable an SMB to publish multimedia content from a single interface to a business profile page hosted by ReachLocal, as well as to local directory sites, search engines and social media sites, including Twitter and Facebook. In addition, ReachLocal will provide automated monitoring of local review sites, social media sites, and local blogs for references to the SMB or comments related to the SMB’s business that will provide an SMB with feedback, alerts and analytics to assist it in managing its online reputation.”

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