The Docalytics team L-R: Ryan Morlok, Steve Peck, Evan Carothers
On the heels of news that Docalytics was acquired by New York-based Contently, we connected with these three founders to hear more about what’s in store.
Via News Release
“NEW YORK–(BUSINESS WIRE)–Contently today announced the acquisition of Docalytics, a marketing and sales analytics company, for an undisclosed amount. Based in St. Paul, Minn., Docalytics provides sales and marketing professionals at B2B companies with detailed data on how people engage with downloadable content like PDFs and sales materials.”
Minnesota Emerging Software Advisory (MESA) marches on in 2015, picking up new portfolio startups and mentors to support them along the way.
The group of local veteran software executives first convened in 2009 with the intentions to “spark a movement to make Minnesota’s software economy rank among the most vibrant and respected in the nation.”
By Nick Woltman, Pioneer Press
“Technology companies often have trouble describing new products in terms potential users will understand.
St. Paul-based software firm Docalytics is no exception. The company’s signature product — which, at its core, is an interactive web-based document viewer — has been difficult to explain to prospective clients.”
Who would have thought something *not* happening would make the news? Well that’s what we get when legacy media is desperate, they start making things up. For example:
Headline: “AOL founder Steve Case to invest in two Twin Cities startups”
Intro: “Twin Cities tech startups Docalytics and Kidizen will receive $100,000 apiece from AOL founder Steve Case.”
False. Offer ≠ deal.
On Friday, CoCo hosted a ‘pitch night’ where five distinct startups had the opportunity to pitch a live audience and judging panel.
The winner Docalytics was selected to represent Minnesota in Silicon Valley this April during a Google demo event; runner-up Kidizen also has a shot at participating through a wild card round. Below are the complete pitches including judges questions + feedback: