Online Businesses Turn To Old-School Offline Marketing With Inkit

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Via Star Tribune

“News of Amazon​.com’s plans to publish a holiday toy catalog came as no surprise to entrepreneur Michael McCarthy [Inkit].

When Amazon’s toy catalog popped up in a conversation recently, he smiled, reached into a bag and produced an Amazon Restaurants direct-mail pitch sent to a friend in Minneapolis. He was confident that just seeing “Amazon” in the return address of a direct-mail piece would seem like news. He was right.”

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Minnesota Ecommerce Captains: Abram Isola, Inkit

by Melissa Buening

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Thanks you Irish Titan for underwriting our Minnesota Ecommerce Captains series focused on local leadership in the ecommerce industry.

 
Minnesota tech entrepreneur Abram Isola is the cofounder & CTO of Inkit, and guest speaker at the Twin Cities Ecommerce Meetup next Wednesday.

What exactly does Inkit do and how does it directly benefit ecommerce companies & online retailers?

Inkit is a direct mail automation platform. We put power into our customers’ hands by applying digital marketing strategies. Ecommerce marketers who rely on digital channels are boosting their sales by utilizing the strength of direct mail campaigns. This allows marketers who are very much used to marketing through digital channels to utilize direct mail to increase their sales.

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MESA Pulls More Startups & More Mentors Into The Fold

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The most qualified advice comes from those who have been there and done it before — nothing less will cut it in business.

That’s the core premise behind years of success for MESA when it comes to cracking code of mentorship in Minnesota tech.

Since their public introduction in 2011, MESA simply keeps on doing what they set out to do — one startup, one mentor at a time.  Now, there’s some 30 startups under the wings and 20+ mentors.

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Minneapolis Startup Inkit Offers A Way To Customize Direct Mail

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By Patrick Thomas, Star Tribune

“The oldest employee at the Minneapolis start-up Inkit is also its founder and chief executive, Michael McCarthy. The 25-year-old leads a tech and marketing company that, in contrast to the youth of its eight employees, concentrates on a way of reaching customers that has been around for more than a century — direct mail.”

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