AI Startup Equals 3 Has Doubled Revenues Year Over Year

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Equals 3 is a Minnesota tech startup cofounded by repeat entrepreneurs Scott Litman and Dan Mallin that launched in 2016

Their flagship product is called Lucy — an AI powered knowledge management platform built for the Fortune 1000 and the agencies that serve them.

While the venture has been heads down making that sausage, Litman came up for some air to share the latest on Equals 3:

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[REPEAT] Scott Litman & Dan Mallin [2]

REPEAT is a special interview series underwritten by CliftonLarsonAllen where we take a deep dive inside the minds of Minnesota’s rare repeat technology entrepreneurs.  Repeat means to start a tech company, exit said company, and return start another one.

Partners Scott Litman and Dan Mallin are presently pursuing Equals 3 after decades of documented business success. Together, and in parallel, they also founded the Minnesota Cup in 2005; part 1 can be seen here.

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[REPEAT]: Scott Litman & Dan Mallin [1]

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REPEAT is a special interview series underwritten by CliftonLarsonAllen where we take a deep dive inside the minds of Minnesota’s rare repeat technology entrepreneurs.  Repeat means to start a tech company, exit said company, and return start another one.

We kick it off today with Scott Litman and Dan Mallin, presently pursuing Equals 3 after decades of documented business success. Together and in parallel they also founded the Minnesota Cup in 2005; Litman & Mallin are among our guests of honor at the upcoming Founders Respect and Recognition event on April 5th.

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I’m Scott Litman, Co-Founder and Managing Partner of Equals 3, and This Is How I Work

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Thanks to CoCo for sponsoring our new How I Work series!

 
Equals 3 is an IBM Watson cognitive computing partner that develops solutions for marketers. Lucy carries out vital tasks quickly with her superpowered information-gathering and analytic capabilities.

In the driver’s seat of Equals 3 is Managing Partner is Scott Litman, who co-founded the company and continues to steer it. We spoke with Scott to learn about his work habits and the the way he operates Equals 3 on a typical day — inside and outside the office.

What one word best describes how you work?

Nonstop.

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Scott Litman & Dan Mallin On Their Next Wild Adventure: Equals 3

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Equals 3 founders Scott Litman and Dan Mallin

 
Scott and Dan’s Wild Adventures — or SDWA — as the the next chapter in this story unfolds.  Partners since the mid-90’s, these two perennial entrepreneurs are at it once again with cognitive companion Lucy from Equals 3, an artificial intellicence platform for marketers built in partnership with IBM’s Watson.

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Serial MN Tech Entrepreneurs Scott Litman & Dan Mallin Launch Equals 3 Today

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By Nathalie Taden, Wall Street Journal

“More marketers are putting Watson to work. Employing IBM ’s artificial intelligence technology has become a popular move for brands seeking to make better use of data in their marketing efforts.

…Separately, startup Equals 3 on Wednesday is launching a new software product dubbed Lucy that utilizes Watson’s cognitive computing capabilities to make the media planning process more efficient for marketers and agencies.”

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These MN tech leaders are Ernst & Young Upper Midwest Entrepreneurs Of The Year

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Via News Release

“MINNEAPOLIS–(BUSINESS WIRE)–EY has announced the winners of the EY Entrepreneur Of The Year™ Award in the Upper Midwest. This group of leading entrepreneurs was selected by an independent judging panel made up of regional business leaders. The winners were revealed at a black-tie gala on Wednesday, June 11, 2014, at the Hyatt Regency Hotel in Minneapolis, Minnesota.”

[Matthew DornquastCode42; Chip Pearson and Zach HalmstadJAMF Software; Scott Litman and Dan MallinMagnet 360; Thomas Ahern and Robert Coughlan – Capstone]

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Multiple Minnesota tech leaders are 2014 EY Upper Midwest Entrepreneur Of The Year finalists

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Via News Release

“EY today announced the finalists for EY Entrepreneur Of The Year™ 2014 in the Upper Midwest. The awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. These business leaders were selected from nearly 50 nominations by a panel of independent judges.

Minnesota tech entrepreneurs include: Matthew Dornquast, Code42; Michael Lacey, Digineer, Inc.; Zach Halmstad and Chip Pearson, JAMF Software; Scott Litman and Dan Mallin, Magnet 360; Mike Derheim, The Nerdery.”

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