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When and why did Queue-it start?

Queue-it started in 2010 with the idea of creating a product that prevents website crashes while treating website visitors fairly. From day one, we knew Queue-it had a global reach, and today we have more than 25 nationalities working together to help our customers worldwide. In 2017, after seeing business grow, Phil Hanson, our now CEO of North America opened our U.S. office, in downtown Minneapolis at one of the most unique co-working spaces, Fueled Collective’s Grain Exchange location.

Why did Queue-it choose to open an office in the Twin Cities?

As a Danish-founded company, you might dream of having your U.S. office in a well-known market like New York or the Bay Area. When you investigate those locations, there are significant costs, and for our company’s needs, the value those markets offer was not completely necessary for us. Our number one need was talent and we’ve been proud of the talent we’ve brought on here.

We have seen other technology (and medtech) companies find success by grounding their U.S. presence in Minnesota. We have ties and relationships with people at Siteimprove who has expanded from one to more than 200 team members in their Minneapolis office over the last 10 years or so. We also have connections to another Danish tech company, Secunia, that chose Minneapolis as their U.S. office before being acquired by Chicago-based Flexera. We were able to consult these peers for some basic recommendations on initial setup and endorsement of the market from a talent-finding perspective. Our then

We also relied on the local network of Phil Hanson to make some key hires and final decisions.

What exactly do you do and for who?

Queue-it is the leading developer of virtual waiting room platform for controlling the traffic surges of high-demand online events like ticket onsales, product releases, Black Friday sales, and program registrations, delivered as a Software-as-a-Service (SaaS). By providing a true first-in, first-out waiting experience that shares information about the consumers’ expected wait, our goal is to create a new level of online fairness for internet and app users as they purchase their favorite products or tickets. Any time there is a case of limited supply and high demand, fairness is an issue and something for brands and companies like Queue-it to deliver.

Ninety percent of our business is focused around two main verticals: online ticketing and eCommerce. In the live entertainment ticketing space, we frequently work with many of the most popular global artists and high demand arts & culture productions like Broadway’s Hamilton, Yayoi Kusama’s travelling art exhibitions or top artists’ worldwide tours. In eCommerce, we help launch some of the biggest collections and collaboration drops like Rihanna’s make-up line, sneaker releases, and Black Friday sales.

What is unique about Queue-it?

With the expansion of our Minneapolis office, we have kept a keen eye on maintaining and transferring our Copenhagen office culture focused around transparency, openness and fairness. Once or twice a year you can find an article written about Scandinavian work-life balance or work culture, and some of the core values included in those stories are about flat hierarchies and treating all team members as equal. It sounds ideal and it is something that we strive for daily in order to create high engagement among all team members and an enjoyable workplace.

Who is the best person to contact at Queue-it?

If you are interested in learning more about Queue-it, you can contact Phil Hanson directly at [email protected]

Why do you sponsor tech.mn?

We sponsor tech.mn because we value a trusted, reliable, and engaging media site as essential to any healthy tech ecosystem. We’ve also seen the direct return on the investment, with a few key team members finding us through tech.mn or learning more about us here.