“It’s time that our brand reflects our current and future state, Plural CEO Damola Ogundipe said in the post. “The public policy professionals that shape the future will use the latest technology to empower many voices, hence the name Plural.”
In the announcement, COO Yemi Adewunmi explained how the new name and logo (the Plural “flag”), “reflects our vision for broader and more effective engagement in democracy, better public policies, and ultimately, better quality of life for people everywhere.” According to the company, the flag symbolizes the technology’s ability to empower many voices to “create a stronger democracy,” specifically calling out the purpose of the angled shapes to covey movement toward a “new path for democracy to move forward.”
That seems like a lot of pressure for six shapes. But I’m just one blobby human, so what do I know.
The announcement post also mapped out several developments the company will roll out in the near future including (taken verbatim):
- More data and access to information that teams need to influence policy and create change. Plural will offer clear insights into committee activity and more choice in how to be notified.
- Advancements in artificial intelligence to take rote mechanics out of the difficult work of policymaking, and creating powerful new insights into the policy landscape
- New innovative ways to dynamically share work with partners and communities - connecting people together and strengthening advocacy.