On today’s podcast episode Kevin and Jac welcome Aneela Idnani, Co-founder and President of HabitAware. We talk about how HabitAware and its product, the Keen smart bracelet, was inspired by her experience with Trichotillomania (hair-pulling disorder). Aneela shares an inside look at the community and comradery they’ve created around Body Focused Repetitive Behaviors (BFRB). 

Hype Time
Every episode we ask our guest to name drop someone doing cool things in the tech community. Aneela gives a shout out to Kristen Womack (Mina Families), Elyse Ash (Fruitful Fertility), Neela Mollgaard (Launch MN), Joe Connolly (Visana Health)

Sponsor
Thank you to Arthur Ventures for sponsoring this episode of The tech.mn Podcast. Arthur Ventures invests in B2B software founders beyond Silicon Valley and takes a partner approach to venture capital. They support tech entrepreneurship in Minnesota. You can learn more about them at their website and hear about their latest raise here

Socials
tech.mn on Twitter
Kevin McArdle on Twitter
Aneela Idnani on Twitter
HabitAware on Twitter

Links
HabitAware
Hax
BFRB.org
Aneela’s Ted Talk on overcoming Trichotillomania

About The tech.mn Podcast

This is a podcast for tech in Minnesota. Kevin McArdle, owner of SureSwift Capital, and Jac Stark, Community Manager for tech.mn set out to tell the stories of the individuals that make up the Minnesota Tech Community.

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