What to know about Keen2 from Minneapolis startup HabitAware:
The Quote: Aneela Idnani, President and Co-Founder, HabitAware
“Many of us with BFRBs hide our behavior, the physical side effects, and the mental pain. We feel alone. At HabitAware, we encourage a shift from concealing to healing as Keen2 empowers recovery and positive change.”
Read more about HabitAware and Keen2 in the full release below. Release has been edited for length.
Minneapolis, MN — November 11, 2020 — HabitAware is excited to announce Keen2, an elegant smart bracelet and mobile app system that uses patented gesture detection technology to bring “keen” awareness to trance-like and unwanted mental health behaviors—skin picking (dermatillomania), nail-biting (onychophagia), and hair-pulling(trichotillomania). HabitAware aims to solve the most difficult steps of overcoming these body-focused repetitive behaviors (BFRBs): building awareness and practicing healthier coping strategies to retrain the brain.
Keen2’s improved gesture detection creates awareness of BFRBs and empowers healthy behavior change. Users train the smart bracelet by recording wrist angle, position, motion, and speed to recognize their repetitive hand movements. A gentle vibration—“a hug on the wrist”—shifts the behavior from the subconscious to the conscious mind when Keen2 senses the trained movement.
“Many of us with BFRBs hide our behavior, the physical side effects, and the mental pain. We feel alone.” Idnani shares. “At HabitAware, we encourage a shift from concealing to healing as Keen2 empowers recovery and positive change.”
Most people with BFRBs go to long lengths, spending time and money, to hide their condition. For a fraction of the price of wigs, years worth of make-up, eyebrow tattoos, and other attempts at concealment, Keen2 empowers lasting behavior change. With HabitAware’s patented, safety-certified technology and top-of-the-line algorithm, it has proven results over years of testing.
About HabitAware
HabitAware creates tools to help people manage Body Focused Repetitive Behaviors (BFRBs) by bringing “keen” awareness to trancelike and unwanted mental health behaviors. 1 in 20 Americans (22mm people) suffer from BFRBs, many filled with shame and guilt for their very real medical condition. HabitAware’s wearable devices empower awareness and their accompanying app, blog, social channels, e-newsletter, and webinars foster community and inspire confidence while reducing mental health stigma. HabitAware provides holistic solutions to managing BFRBs—their latest product, Keen2, is a powerful smart bracelet and mobile app system that gives users the space and tools to choose healthier soothing strategies and retrain their brain.