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Viral Drone Video to be Auctioned as NFT in Support of Lake Street Businesses

What to know about the “Right Up Our Alley” NFT auction from Rally Studios and the Lake Street Council:

  • Rally Studios, the Minneapolis-based production company behind the “Right Up Our Alley” drone video featuring Bryant Lake Bowl, has announced a charity auction event
  • The viral video will be auctioned as an NFT with all proceeds benefiting the Lake Street Council
    • The Lake Street Council, “…engages, serves, and advocates for the Lake Street business community in Minneapolis to ensure the vitality and prosperity of the commercial corridor.”
  • The auction will begin on Friday, April 16 at 3 p.m. CST and will take place on
    • Auction participants will need to create a crypto wallet on Metamask before bidding

You can watch the drone video below, and don’t miss our interview with Jay Christensen (drone pilot) and Anthony Jaska (Director) in the March 19, 2021 episode of Twenty Minutes.

To learn more about the NFT auction, read the full release below.

MINNEAPOLIS – April 13, 2021 Rally Studios, a full-service production company, best known for its recent release of “Right Up Our Alley,” an 87-second, viral video of a one-shot FPV drone swooping through Bryant Lake Bowl in Minneapolis that has captivated millions of people worldwide, announced today that beginning this Friday, April 16 at 3 p.m. CST/4 p.m. EST, it will auction the video as digital artwork on to raise money for Minneapolis small businesses and non-profits. The auction will be live for 24 hours after the first bid is placed.

One hundred percent of auction proceeds will benefit the Lake Street Council in Minneapolis, whose mission is to serve and advocate for the Lake Street business community, including supporting small businesses and nonprofits working to rebuild from the destruction and civil unrest following the death of George Floyd.

Fans who wish to bid on the video need to first setup a crypto wallet on Metamask. The video will be auctioned as a non-fungible token (NFT) piece of digital art. The winning auction bidder will receive a one-of-a-kind video of “Right Up Our Alley,” allowing the auction winner to feature the exclusive, digital artwork on their own platform, in perpetuity. – known as a creative playground for artists, curators and collectors – helps champion the value of digital culture and support the investment of creative expression and connect the internet’s creative community.

“Foundation is proud to host “Right Up Your Alley” as a hallmark video addition to our NFT community. Welcoming this living piece of the internet from Rally Studios is a fantastic application of the network NFTs are connecting,” says Charles Damga from the creative team at Foundation.

“We are humbled by the response to our ‘Right Up Our Alley’ drone video, and we hope funds raised by this auction will benefit the community that we created the video for in the first place,” says Jay Christensen, Director, Rally Studios. “We’re very passionate about this project – many hours of detailed planning and creativity went into it, and we had an incredible amount of fun behind the scenes.”

Tallying millions of views, “Right Up Our Alley,” shot by drone operator, Jay Christensen, and directed by Anthony Jaska of Rally Studios, was originally filmed as a pro bono project, commissioned by Rally Studios to raise support for businesses that have suffered during the COVID-19 pandemic. The location of the film, the historic Lake Street, was the epicenter of the 2020 George Floyd protests, and for residents, business owners and artists, the neighborhood is forever changed.

The video started picking up viral steam when it was posted on Reddit in March, and has been featured in news outlets worldwide, including BBC News, CNN and the New York Times. Capturing the attention of the general public, a string of celebrities, business executives, creatives and well-known film-makers, it was hailed by “Guardians of the Galaxy” director, James Gunn, on Twitter as “stupendous” and he formally invited Rally Studios to join his crew in London later this year when they shoot “Guardians of the Galaxy” Vol. 3. One Hollywood veteran also noted of the film that it “adds to the language and vocabulary of cinema.”

How to Setup a Wallet to Place an Auction Bid

For blockchain technology and crypto wallet newcomers, visit for a complete guide to getting ETH and a wallet with MetaMask. Available as a browser extension and as a mobile app, MetaMask equips you with a key vault, secure login, token wallet, and token exchange—everything you need to manage your digital assets. To setup a wallet to bid on “Right Up Our Alley,” download and install the MetaMask browser extension through their website. Simply select “Create a Wallet,” create a username and password, and follow additional instructions. Then you’ll be ready to send your ETH from Coinbase to your wallet. Visit MetaMask Support with any questions. recommends setting up your wallet via MetaMask 72 hours prior to the auction.

About Rally Studios

Headquartered in Minneapolis, with U.S. and global capabilities, Rally Studios is a full-service production facility, helping clients elevate creative ideas and execute productions of all sizes, from broadcast campaigns to content libraries and everything in between. They provide the expertise to help clients navigate video, photo and digital asset creation, resulting in bold, unique content. They’re problem solvers at heart, focused on genuinely understanding clients’ goals and building a creative vision to meet them. For more information, visit, and follow on InstagramLinkedIn and on Twitter.

Alex Skjong
Alex oversees the content produced for BETA, Twin Cities Startup Week, and When he’s not writing or editing, there’s a good chance he’s enjoying a refreshing brew and explaining the merits of heavy metal (of which there are many).