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Capital Bain Capital Ventures 2048 Ventures

soona Closes $35 Million Series B

On the ABC train that is funding raises, soona just one upped itself. The “fast casual” photography and video studio has closed a $35 million Series B round. TechCrunch has reported the round was led by Bain Capital Ventures (in addition to previous investors including Union Square Ventures, Matchstick Ventures, Starting Line Ventures, 2048 Ventures, and Range Ventures). The new round brings soona’s total funding to $51 million.

With the latest round of funds in the books, soona will look to grow its model service marketplace (representing 20 percent of the company’s total business in 2021). TechCrunch reports soona is planning to triple the service and increase the diversity of the talent. The company is also planning to expand its API platform to grow beyond Shopify  (a platform that currently represents 55 percent of the company’s client base) to other services such as Klayvio or BigCommerce, triple its engineering team, and grow its product team.

TechCrunch also reported that while soona Co-founder Liz Giorgi declined to speak on the company’s current valuation, she expressed confidence in becoming the next female-founded unicorn, saying the company would get there, “very soon.”

soona previously closed on a $10.2 million Series A round in April 2021 and hired its first COO, Dae Mellencamp, in July 2021.

You can hear more from soona Co-founder Liz Giorgi on her episode of The Podcast and COO Dae Mellencamp on Twenty Minutes. You can also catch up on our previous soona coverage.

Alex Skjong
Alex oversees the content produced for BETA, Twin Cities Startup Week, and When he’s not writing or editing, there’s a good chance he’s enjoying a refreshing brew and explaining the merits of heavy metal (of which there are many).